Welcome to Bloom by Madi Lane
This seasons collection is inspired by – ‘the adventure and beauty of becoming… of evolving and flourishing.’ Much like the blossoming of springtime, after winter – the new beginning of a season of growth – of flourishing and thriving, of freshness and vigour, of achieving and prospering. And of endless beauty and radiance. Shot in the comfort of our hometown on the Gold Coast in the idyllic Eastern Australian coast, this collection is set amongst grand pillars, lush greenery and exquisite architecture of hollow walls that allow the love story to flow throughout. In harmony with and building on the collection name, our campaign shoot narrative tells the story of two lovers – the wedding day being the joining and unity that creates a new season – a flourishing – with the bride the perfect exemplar of the beauty of the blooming of springtime. And together, the adventure of becoming all they can be.